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Biography

Tricia Conover, Principal, is a software sales and sale management professional now consulting to the High Tech industry. She was recently a Vice President, Central Region, SAP America, North American Retail Industry. She has been a Vice President of Sales and Sales Operations. Some of her firms have included: Oracle, PeopleSoft, Manugistics, ReachLocal, Sybase.

Her firm, Sales Strategy Consultants, assists software firms in Sales, Marketing, and Product Management recruiting and process and compensation analysis. They are a member of the First Interview network.

She has also been an executive participant in two start-up firms.


Tricia has lead sales and sales operations teams in the areas of enterprise sales, channel management, sales force automation, sales negotiations strategies, compensations planning, sales and pre-sales training, and sales KPI and value profitability analysis. Her customers have included Fortune 500 corporations as well as independent software firms. Her areas of expertise include supply chain management, enterprise performance management, intelligent capture, data warehouse strategies, customer relationship management, database management tools, search engine marketing strategies, and engineering software.

Tricia is currently consulting in sales management and recruiting for several well-known software firms.